--- title: Now Available - Message testing on quantitative surveys using mark-up tools description: Our innovative mark-up tools are optimizing the feedback you get in your quantitative message testing. Find out how we are getting deeper insights to create more targeted Marcom testing. image: https://blog.advanis.net/hubfs/Breakfast%20menu.png --- [![Advanis](https://blog.advanis.net/hs-fs/hubfs/raw_assets/public/Advanis_May2023/images/logo.png?width=514&height=277&name=logo.png "Advanis")](https://advanis.net/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) ![Featured image: Breakfast menu with options to comment on a portion of the content. Choice of Like, Dislike, or Confusing - Read full post: Now Available - Message testing on quantitative surveys using mark-up tools](https://blog.advanis.net/hubfs/Breakfast%20menu.png) # Now Available - Message testing on quantitative surveys using mark-up tools Published by [Advanis](https://blog.advanis.net/author/advanis) on Mar 8, 2022 12:04:23 PM Mark-up tools are a familiar part of the online qualitative tool kit, allowing participants to highlight words or images and provide their impression. But this is rarely supported in quantitative surveys. Advanis offers message testing using mark-up for both images and text. Participants can click on an image, or highlight portions of text, express sentiment, and provide a verbatim response. Reporting includes heat maps (areas where more focus was seen), sentiment analysis, and verbatim coding. ![Breakfast menu-1](https://blog.advanis.net/hs-fs/hubfs/Breakfast%20menu-1.png?width=339&name=Breakfast%20menu-1.png) ![screenshot2](https://blog.advanis.net/hs-fs/hubfs/screenshot2.png?width=517&name=screenshot2.png) ![screenshot3](https://blog.advanis.net/hs-fs/hubfs/screenshot3.png?width=233&name=screenshot3.png) This question type is excellent for evaluating marketing content, technical instructions or other communications to stakeholders or customers.  If you are interested in learning more, please contact Anu: [![Learn more](https://no-cache.hubspot.com/cta/default/19523297/0be616ea-9091-4ebc-89f2-621d2bf2270a.png)](https://cta-redirect.hubspot.com/cta/redirect/19523297/0be616ea-9091-4ebc-89f2-621d2bf2270a) Tags: [Quantitative](https://blog.advanis.net/tag/quantitative), [MRX](https://blog.advanis.net/tag/mrx), [Market Research](https://blog.advanis.net/tag/market-research), [Quant](https://blog.advanis.net/tag/quant) [Back to Blog](https://blog.advanis.net) ###### Search / Recherche ###### Subscribe to our blog Get our insights blog updates right to your mailbox once per month. 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