MRMW 2013: The Long & The Short of Mobile Surveys

Published by Advanis on Jul 31, 2013 10:00:00 PM

MRMW 2013: The Long & The Short of Mobile Surveys

01 August 2013

In July 2013, Lori Reiser from Advanis & Justin Yurkovich from Sprint presented to the Market Research in a Mobile World Conference. Their presentation highlighted the gains that can be made in response rates by tailoring recruitment methods, testing different incentives, and varying survey lengths among an increasingly mobile research participant.

IVR
Choice
Survey
CATI
Qualitative
Mobile
Millennial
NPS
Incentives
Responsive
Trends
Learning
Quantitative
Customer Experience

We invite you to watch the entire presentation here:

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Tags: IVR, Choice, Survey, CATI, Qualitative, Mobile, Millennial, NPS, Incentives, Responsive, Trends, Learning, Quantitative, Customer Experience

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