Typically only offered in qualitative platforms, Advanis now offers image mark-up and text mark-up questions as a standard feature available in all surveys. These questions are ideal for message testing. 

Participants can click onto any area of the image or highlight words/phrases of text. They mark this area (like/dislike/confused) and provide open ended commentary explaining the reason for their mark. 

Output from this question includes a heatmap, wordcloud, and verbatim commentary.

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