Typically only offered in qualitative platforms, Advanis now offers image mark-up and text mark-up questions as a standard feature available in all surveys. These questions are ideal for message testing. 

Participants can click onto any area of the image or highlight words/phrases of text. They mark this area (like/dislike/confused) and provide open ended commentary explaining the reason for their mark. 

Output from this question includes a heatmap, wordcloud, and verbatim commentary.

Search / Recherche
    Subscribe to our blog

    Get our insights blog updates right to your mailbox once per month. No spam, we promise! Your email address is always safe.

    Private Sector Newsletter

    Public Sector Newsletter

    Latest posts

    Case Study: Product Marketing Strategy15 Nov, 2021

    The Future of Work: Trends, Possibilities and Challenges08 Nov, 2021

    Advanis is ISO 27001:2013 Certified02 Nov, 2021

    Image & Text Testing02 Nov, 2021

    Advanis speaks at CRIC webinar22 Oct, 2021