--- title: Virtual Qualitative Research - Effective for Many Audiences | Advanis description: Although Advanis was founded on the basis of very quantitative discrete choice modeling, of late we have very much embraced the power of qualitative research to evaluate programs, co-create new service experiences, and to delve into the how and the why questions that emerge from traditional research engagements. Virtual or online qualitatitve research has proven to be an image: https://blog.advanis.net/hubfs/Imported_Blog_Media/21786129_s-1.jpg --- [![Advanis](https://blog.advanis.net/hs-fs/hubfs/raw_assets/public/Advanis_May2023/images/logo.png?width=514&height=277&name=logo.png "Advanis")](https://advanis.net/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) ![Read full post: Virtual Qualitative Research - Effective for Many Audiences](https://blog.advanis.net/hubfs/Imported_Blog_Media/21786129_s-1.jpg) # Virtual Qualitative Research - Effective for Many Audiences Published by [Advanis](https://blog.advanis.net/author/advanis) on Jan 12, 2015 10:00:00 PM ## [Virtual Qualitative Research - Effective for Many Audiences](https://blog.advanis.net/blog/virtual-qualitative-research-effective-many-audiences?hsLang=en) ###### 13 January 2015 [![](https://blog.advanis.net/hubfs/Imported_Blog_Media/21786129_s-1.jpg)](https://blog.advanis.net/blog/virtual-qualitative-research-effective-many-audiences?hsLang=en) Although Advanis was founded on the basis of very quantitative [discrete choice modeling](http://en.wikipedia.org/wiki/Discrete_choice), of late we have very much embraced the power of qualitative research to evaluate programs, co-create new service experiences, and to delve into the **how** and the **why** questions that emerge from traditional research engagements. Virtual or online qualitatitve research has proven to be an effective way to quickly and effectively conduct national qualitative research. Advanis, with technical support from our friends at [iTracks](https://www.itracks.com/), has successfully employed this method in both B2B and B2C settings, including: ### Concept Evaluation of New Telephony Product Our client wanted to test the understanding of a new telecommunications B2C product being offered. Using a "mark up" methodology, participants could use checkmarks, X's, or ?'s to highlight things they liked, disliked, or didn't understand about the concept. They had to back up each mark with a comment. Their participation was monitored by a facilitator who prompted for more details. ***The result?  The product was launched with a refined description in Q4 2014.*** ### Understanding Impacts of Continuing Education on a Profession ![](https://blog.advanis.net/hubfs/Imported_Blog_Media/26773071_s-1.jpg)Online focus groups are effective when your participants are located great distances from each other. In this case, in person focus groups in a major centre were augmented with a virtual group, specifically recruiting rural members of a professional association.  This highly engaged virtual focus group allowed participants to share their candid feedback on changes to educational and continuing education requirements of their profession. Participants answered questions posed by our moderator, and reacted to the answers of others, creating a dynamic group that was easily as engaing as the in-person group.   **The result?  Our client, the professional association, was able to recommend new training, communications, and other processes that are tied directly to the needs of their members.** ### Designing a Fundraising Website ![](https://blog.advanis.net/hubfs/Imported_Blog_Media/parkinsons-1.png) Advanis and iTracks were pleased to offer our services to the Parkinson's Society, as part of a project to design and develop a fundraising program that is directed to young urban Canadians. Conducting groups over three days in english et en français, we learned about the current volunteering and charitable habits of young Canadians, and their awareness of Parkinson's. Using a website mock-up to guide discussion, our participants were asked to provide feedback on many aspects of the fundraiser, including the events they could participate in, the fundraising goals, and the general description of the concept. In total, two concepts were tested, and participants were quite engaged with getting to a final result that they felt would be engaging to their peers. **Look for this Parkinson's fundraising campaign to debut in 2015.** --- [![Lori Reiser](https://blog.advanis.net/hubfs/Imported_Blog_Media/small_5j8a7293_linkedin-Apr-22-2021-09-32-34-15-PM.jpg)](http://advanis.net/lori-reiser)*Lori Reiser is a Principal Consultant at Advanis. Her consulting engagements focus on ensuring that the consumer is heard at the strategic table - reducing risk in marketing decision making. * *Lori can be reached by calling [888-944-9212](https://blog.advanis.net/8889449212?hsLang=en), via [e-mail](mailto:lori_reiser@advanis.net), or on twitter [@LoriReiser](https://twitter.com/LoriReiser).* Tags: [Qualitative](https://blog.advanis.net/tag/qualitative), [Market Research](https://blog.advanis.net/tag/market-research), [Virtual](https://blog.advanis.net/tag/virtual) [Back to Blog](https://blog.advanis.net) ###### Search / Recherche ###### Subscribe to our blog Get our insights blog updates right to your mailbox once per month. No spam, we promise! Your email address is always safe. [Private Sector Newsletter](https://info.advanis.net/private-sector-newsletter?hsLang=en) [Public Sector Newsletter](https://info.advanis.net/public-sector-newsletter?hsLang=en) ### Popular Tags - [ABpoll (2)](https://blog.advanis.net/tag/abpoll) - [Academics (1)](https://blog.advanis.net/tag/academics) - [Accessibility (3)](https://blog.advanis.net/tag/accessibility) - [Advertising (1)](https://blog.advanis.net/tag/advertising) - [Analytics (8)](https://blog.advanis.net/tag/analytics) - [API (1)](https://blog.advanis.net/tag/api) - [Automation (2)](https://blog.advanis.net/tag/automation) - [Awareness (1)](https://blog.advanis.net/tag/awareness) - [B2B (1)](https://blog.advanis.net/tag/b2b) - [BC Food (1)](https://blog.advanis.net/tag/bc-food) - [Best Practices (14)](https://blog.advanis.net/tag/best-practices) - [BOS (1)](https://blog.advanis.net/tag/bos) - [Canada (11)](https://blog.advanis.net/tag/canada) - [Cannabis (2)](https://blog.advanis.net/tag/cannabis) - [Carbon Tax (1)](https://blog.advanis.net/tag/carbon-tax) - [Case Study (8)](https://blog.advanis.net/tag/case-study) - [CATI (14)](https://blog.advanis.net/tag/cati) - [Choice (9)](https://blog.advanis.net/tag/choice) - [College (1)](https://blog.advanis.net/tag/college) - [Communications (2)](https://blog.advanis.net/tag/communications) - [Concept Testing (2)](https://blog.advanis.net/tag/concept-testing) - [Conference (5)](https://blog.advanis.net/tag/conference) - [Cordcutting (1)](https://blog.advanis.net/tag/cordcutting) - [Covid-19 (2)](https://blog.advanis.net/tag/covid-19) - [CSAT (2)](https://blog.advanis.net/tag/csat) - [Customer Experience (14)](https://blog.advanis.net/tag/customer-experience) - [Customer Journey (2)](https://blog.advanis.net/tag/customer-journey) - [Dashboards (1)](https://blog.advanis.net/tag/dashboards) - [Data Science (2)](https://blog.advanis.net/tag/data-science) - [demographics (1)](https://blog.advanis.net/tag/demographics) - [Digital (1)](https://blog.advanis.net/tag/digital) - [Digital Adoption (1)](https://blog.advanis.net/tag/digital-adoption) - [DIY Research (2)](https://blog.advanis.net/tag/diy-research) - [Education (1)](https://blog.advanis.net/tag/education) - [Email Marketing (1)](https://blog.advanis.net/tag/email-marketing) - [emotions (1)](https://blog.advanis.net/tag/emotions) - [Enviroment (1)](https://blog.advanis.net/tag/enviroment) - [Expectations (1)](https://blog.advanis.net/tag/expectations) - [Finance (3)](https://blog.advanis.net/tag/finance) - [Foresight (2)](https://blog.advanis.net/tag/foresight) - [Freelance (1)](https://blog.advanis.net/tag/freelance) - [Future of Work (1)](https://blog.advanis.net/tag/future-of-work) - [Gig Economy (1)](https://blog.advanis.net/tag/gig-economy) - [Health (3)](https://blog.advanis.net/tag/health) - [housing (1)](https://blog.advanis.net/tag/housing) - [Human Experience (2)](https://blog.advanis.net/tag/human-experience) - [HX (2)](https://blog.advanis.net/tag/hx) - [Incentives (8)](https://blog.advanis.net/tag/incentives) - [Innovation (7)](https://blog.advanis.net/tag/innovation) - [Insights (28)](https://blog.advanis.net/tag/insights) - [Insurance (2)](https://blog.advanis.net/tag/insurance) - [ISO (1)](https://blog.advanis.net/tag/iso) - [IVR (11)](https://blog.advanis.net/tag/ivr) - [Learning (11)](https://blog.advanis.net/tag/learning) - [Longitudinal (1)](https://blog.advanis.net/tag/longitudinal) - [Low Incidence Populations (2)](https://blog.advanis.net/tag/low-incidence-populations) - [Margin of Error (1)](https://blog.advanis.net/tag/margin-of-error) - [Market Research (36)](https://blog.advanis.net/tag/market-research) - [Marketing (1)](https://blog.advanis.net/tag/marketing) - [Marketing Primer (1)](https://blog.advanis.net/tag/marketing-primer) - [Millennial (8)](https://blog.advanis.net/tag/millennial) - [Millennials (1)](https://blog.advanis.net/tag/millennials) - [Mobile (17)](https://blog.advanis.net/tag/mobile) - [MRX (22)](https://blog.advanis.net/tag/mrx) - [Municipal (1)](https://blog.advanis.net/tag/municipal) - [newMR (1)](https://blog.advanis.net/tag/newmr) - [NIS (1)](https://blog.advanis.net/tag/nis) - [NPS (10)](https://blog.advanis.net/tag/nps) - [Online Survey (9)](https://blog.advanis.net/tag/online-survey) - [Optimization (1)](https://blog.advanis.net/tag/optimization) - [organizational impact (1)](https://blog.advanis.net/tag/organizational-impact) - [Persona (2)](https://blog.advanis.net/tag/persona) - [PMOT (1)](https://blog.advanis.net/tag/pmot) - [Police Services (2)](https://blog.advanis.net/tag/police-services) - [Pricing (3)](https://blog.advanis.net/tag/pricing) - [Project Management (1)](https://blog.advanis.net/tag/project-management) - [Public Policy (4)](https://blog.advanis.net/tag/public-policy) - [Qualitative (11)](https://blog.advanis.net/tag/qualitative) - [Quant (2)](https://blog.advanis.net/tag/quant) - [Quantitative (14)](https://blog.advanis.net/tag/quantitative) - [Research (4)](https://blog.advanis.net/tag/research) - [Response rates (4)](https://blog.advanis.net/tag/response-rates) - [Responsive (8)](https://blog.advanis.net/tag/responsive) - [Sampling (6)](https://blog.advanis.net/tag/sampling) - [Security (1)](https://blog.advanis.net/tag/security) - [Segmentation (2)](https://blog.advanis.net/tag/segmentation) - [Social Research (7)](https://blog.advanis.net/tag/social-research) - [Strategy (1)](https://blog.advanis.net/tag/strategy) - [Success (6)](https://blog.advanis.net/tag/success) - [Survey (10)](https://blog.advanis.net/tag/survey) - [Surveying (3)](https://blog.advanis.net/tag/surveying) - [Tips and Tricks (4)](https://blog.advanis.net/tag/tips-and-tricks) - [Trends (13)](https://blog.advanis.net/tag/trends) - [University (1)](https://blog.advanis.net/tag/university) - [USA (1)](https://blog.advanis.net/tag/usa) - [UX (1)](https://blog.advanis.net/tag/ux) - [Virtual (1)](https://blog.advanis.net/tag/virtual) - [WCAG (1)](https://blog.advanis.net/tag/wcag) - [Webinar (1)](https://blog.advanis.net/tag/webinar) See all topics ###### Latest Posts #### [From Surge to Contraction: Analyzing Canada’s Population Growth Reversal 29 Jun, 2026](https://blog.advanis.net/analyzing-canadas-population-growth-reversal?hsLang=en) #### [Advanis is awarded the 2026 Public Sector Impact Award, along with The City of Calgary and Ipsos 17 Jun, 2026](https://blog.advanis.net/advanis-is-awarded-the-2026-public-sector-impact-award-along-with-the-city-of-calgary-and-ipsos?hsLang=en) #### [Navigating the Shift: How Data Unlocks Growth in Changing Markets 16 Jun, 2026](https://blog.advanis.net/navigating-the-shift-how-data-unlocks-growth-in-changing-markets?hsLang=en) #### [Igniting B2B Insights: Conference Learnings 23 Apr, 2026](https://blog.advanis.net/igniting-b2b-insights-conference-learnings?hsLang=en) #### [Looking Beyond: Why Cross-Industry Insights Drive True Innovation 15 Apr, 2026](https://blog.advanis.net/-why-cross-industry-insights-drive-innovation?hsLang=en) ## Related Articles ## [Listening For Long Term Learning: Festival of New MR 2016](https://blog.advanis.net/listening-long-term-learning-festival-new-mr-2016?hsLang=en) Listening For Long Term Learning: Festival of New MR 2016 27 January 2016 [Read More](https://blog.advanis.net/listening-long-term-learning-festival-new-mr-2016?hsLang=en) ## [Advanis' Inclusive Research to Reaching Hard-To-Reach Demographics](https://blog.advanis.net/advanis-inclusive-research-to-reaching-hard-to-reach-demographics?hsLang=en) Our philosophy at Advanis is to continually strive to deliver inclusive and high-quality outcomes,... [Read More](https://blog.advanis.net/advanis-inclusive-research-to-reaching-hard-to-reach-demographics?hsLang=en) ## [Understanding Consumer Experiences Using Longitudinal Qualitative Research](https://blog.advanis.net/understanding-consumer-experiences-using-longitudinal-qualitative-research?hsLang=en) Understanding Consumer Experiences Using Longitudinal Qualitative Research 08 June 2020 [Read More](https://blog.advanis.net/understanding-consumer-experiences-using-longitudinal-qualitative-research?hsLang=en) #### ABOUT ADVANIS Suite 200, Sun Life Place 10123 99 Street Edmonton, AB T5J 3H1 #### SERVICES - [Private Sector Expertise](https://advanis.net/private-sector-research/) - [Social and Public Research](https://advanis.net/social-and-public-research/) - [Quantitative Data Collection](https://advanis.net/quantitative-data-collection/) - [Qualitative Data Collection](https://advanis.net/qualitative-research/) - [Analytics](https://advanis.net/analytics/) #### OUR WORK - [Our Team](https://advanis.net/who-we-are/) - [Published Work](https://advanis.net/published-work/) - [Participating in a survey](https://advanis.net/participating-in-a-survey/) - [Privacy Policy](https://advanis.net/privacy-policy/english/) - [Information Security Policy](https://advanis.net/participating-in-a-survey/information-security-policy/) Advanis is a member of [The Canadian Research and Insights Council (CRIC)](https://www.canadianresearchinsightscouncil.ca/), the industry association for the market / survey / insights research industry. We follow the high standards for ethical research as outlined here. Our CEO has [confirmed](https://advanis.net/participating-in-a-survey/ceo-declaration/) our ISO compliance. © 2016-2024 Advanis - [Privacy policy](https://advanis.net/privacy-policy/english/) [mailto:info@advanis.net](mailto:info@advanis.net) - [English](https://advanis.net) - [Français (French)](https://advanis.net/fr/)