The Gig Economy Worker in Canada

An online survey of 616 Canadians and 621 Americans (U.S.) - all adults currently working as a freelancer or contractor, as a gig worker or platform worker, or on a side hustle for supplementary income - was conducted by Advanis from April 26th to May 17th, 2021. Details are available upon request.

Advanis’ Gig Economy Worker study digs in to the the older, empty-nester, more educated Freelancer with a higher income - and the younger, less educated parents with lower incomes Gig Worker. We highlight their perceptions, motivations, met and unmet financial and health & wellness needs, as well as their business support tools and digital tool wish lists. Using the Best Object Scaling (BOS) approach, we determine the employment related benefits those working gigs miss most.