--- title: Get Rid Of That Grid! | Advanis description: Advanis is at the forefront of 'mobile first' web surveys. We automatically offer every participant in our research surveys an app-like survey experience that is designed to work on devices of all sizes. Many of our features, such as auto-advance, right swipe, and large answer buttons, enhance the participant experience [87% of participants say our surveys are better than image: https://blog.advanis.net/hubfs/Imported_Blog_Media/nogrid_001_0-1.jpg --- [![Advanis](https://blog.advanis.net/hs-fs/hubfs/raw_assets/public/Advanis_May2023/images/logo.png?width=514&height=277&name=logo.png "Advanis")](https://advanis.net/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) ![Read full post: Get Rid Of That Grid!](https://blog.advanis.net/hubfs/Imported_Blog_Media/nogrid_001_0-1.jpg) # Get Rid Of That Grid! Published by [Advanis](https://blog.advanis.net/author/advanis) on Apr 24, 2016 10:00:00 PM ## [Get Rid Of That Grid!](https://blog.advanis.net/blog/get-rid-grid?hsLang=en) ###### 25 April 2016 [![](https://blog.advanis.net/hubfs/Imported_Blog_Media/nogrid_001_0-1.jpg)](https://blog.advanis.net/blog/get-rid-grid?hsLang=en) #### Advanis is at the forefront of 'mobile first' web surveys. We automatically offer every participant in our research surveys an app-like survey experience that is designed to work on devices of all sizes. Many of our features, such as auto-advance, right swipe, and large answer buttons, enhance the participant experience \[87% of participants say our surveys are better than others they have taken, in a survey among SSI participants in 2015\]. But one of these enhancements has met with some trepidation among researchers - **Advanis has removed grid questions from its standard survey format.** As shown below, we have replaced traditional grid questions with a single item fly-in style question.  Fellow researchers have asked us if this method has resulted in different/skewed results, or more straight lining behaviour, compared to when the question was asked using a traditional grid.   Using our syndicated Net Promoter Score Index, we tested for these concerns, by comparing the results of participants seeing additudinal survey questions using either a grid or a fly-in approach. ![](https://blog.advanis.net/hs-fs/hubfs/Imported_Blog_Media/combo_001-1.jpg?width=400&height=278&name=combo_001-1.jpg)   Between November 2015 to March 2016 593 respondents completed the survey on desktop computers. Of those, 301 saw the new ‘mobile’ fly-in format while 292 saw a more traditional grid format. The groups were similar in other aspects (demographics, for example). The data for 8 statements were analyzed to determine if question presentation impacted responses: - For 6 of the 8 statements tested, there were no significant differences in the mean response. - For 7 of 8 statements there was no difference in the top box or net top 3 box responses. - There was no difference between the styles in the proportion of respondents flagged for straight lining behaviour. ### What about my 18 item grid question? Along with technology, mobile friendly survey design also requires us, as survey authors, to be mindful of the experience that we design for our participants. In many cases, a mindful review of the survey can shorten or eliminate large grid questions. Recently, one of our clients asked us to review historical data for two classic grid questions (with 12 and 10 items in the grid). We were able to show that it is possible to ask only 5 or 6 items, while still maintaining consistent segmentation classifications.  **What's the bottom line? You can be confident that Advanis' mobile responsive survey experience offers a better participant experience, with high quality and consistent data results.** *![](https://blog.advanis.net/hs-fs/hubfs/Imported_Blog_Media/small_5j8a7293_linkedin-Apr-22-2021-09-32-34-15-PM.jpg?width=90&height=90&name=small_5j8a7293_linkedin-Apr-22-2021-09-32-34-15-PM.jpg)Lori Reiser is a Principal Consultant at Advanis. Her consulting engagements focus on ensuring that the consumer is heard at the strategic table - reducing risk in marketing decision making. * *Lori can be reached by calling [888-944-9212](https://blog.advanis.net/8889449212?hsLang=en), via [e-mail](mailto:lori_reiser@advanis.net), or on twitter [@LoriReiser](https://twitter.com/LoriReiser).*     *![](https://blog.advanis.net/hs-fs/hubfs/Imported_Blog_Media/sarah-1.jpg?width=80&height=80&name=sarah-1.jpg)Sarah Harmer is a Research Manager at Advanis, currently working on projects in the telecommunications and technology industries. Her responsibilities include survey programming and testing, data analysis, and report writing. Prior to joining Advanis, Sarah worked in research positions with Correctional Services Canada, and the Carleton University Survey Centre. . *   Tags: [Mobile](https://blog.advanis.net/tag/mobile), [Best Practices](https://blog.advanis.net/tag/best-practices) [Back to Blog](https://blog.advanis.net) ###### Search / Recherche ###### Subscribe to our blog Get our insights blog updates right to your mailbox once per month. No spam, we promise! Your email address is always safe. [Private Sector Newsletter](https://info.advanis.net/private-sector-newsletter?hsLang=en) [Public Sector Newsletter](https://info.advanis.net/public-sector-newsletter?hsLang=en) ### Popular Tags - [ABpoll (2)](https://blog.advanis.net/tag/abpoll) - [Academics (1)](https://blog.advanis.net/tag/academics) - [Accessibility (3)](https://blog.advanis.net/tag/accessibility) - [Advertising (1)](https://blog.advanis.net/tag/advertising) - [Analytics (8)](https://blog.advanis.net/tag/analytics) - [API (1)](https://blog.advanis.net/tag/api) - [Automation (2)](https://blog.advanis.net/tag/automation) - [Awareness (1)](https://blog.advanis.net/tag/awareness) - [B2B (1)](https://blog.advanis.net/tag/b2b) - [BC Food (1)](https://blog.advanis.net/tag/bc-food) - [Best Practices (14)](https://blog.advanis.net/tag/best-practices) - [BOS (1)](https://blog.advanis.net/tag/bos) - [Canada (11)](https://blog.advanis.net/tag/canada) - [Cannabis (2)](https://blog.advanis.net/tag/cannabis) - [Carbon Tax (1)](https://blog.advanis.net/tag/carbon-tax) - [Case Study (8)](https://blog.advanis.net/tag/case-study) - [CATI (14)](https://blog.advanis.net/tag/cati) - [Choice (9)](https://blog.advanis.net/tag/choice) - [College (1)](https://blog.advanis.net/tag/college) - [Communications (2)](https://blog.advanis.net/tag/communications) - [Concept Testing (2)](https://blog.advanis.net/tag/concept-testing) - [Conference (5)](https://blog.advanis.net/tag/conference) - [Cordcutting (1)](https://blog.advanis.net/tag/cordcutting) - [Covid-19 (2)](https://blog.advanis.net/tag/covid-19) - [CSAT (2)](https://blog.advanis.net/tag/csat) - [Customer Experience (14)](https://blog.advanis.net/tag/customer-experience) - [Customer Journey (2)](https://blog.advanis.net/tag/customer-journey) - [Dashboards (1)](https://blog.advanis.net/tag/dashboards) - [Data Science (2)](https://blog.advanis.net/tag/data-science) - [demographics (1)](https://blog.advanis.net/tag/demographics) - [Digital (1)](https://blog.advanis.net/tag/digital) - [Digital Adoption (1)](https://blog.advanis.net/tag/digital-adoption) - [DIY Research (2)](https://blog.advanis.net/tag/diy-research) - [Education (1)](https://blog.advanis.net/tag/education) - [Email Marketing (1)](https://blog.advanis.net/tag/email-marketing) - [emotions (1)](https://blog.advanis.net/tag/emotions) - [Enviroment (1)](https://blog.advanis.net/tag/enviroment) - [Expectations (1)](https://blog.advanis.net/tag/expectations) - [Finance (3)](https://blog.advanis.net/tag/finance) - [Foresight (2)](https://blog.advanis.net/tag/foresight) - [Freelance (1)](https://blog.advanis.net/tag/freelance) - [Future of Work (1)](https://blog.advanis.net/tag/future-of-work) - [Gig Economy (1)](https://blog.advanis.net/tag/gig-economy) - [Health (3)](https://blog.advanis.net/tag/health) - [housing (1)](https://blog.advanis.net/tag/housing) - [Human Experience (2)](https://blog.advanis.net/tag/human-experience) - [HX (2)](https://blog.advanis.net/tag/hx) - [Incentives (8)](https://blog.advanis.net/tag/incentives) - [Innovation (7)](https://blog.advanis.net/tag/innovation) - [Insights (28)](https://blog.advanis.net/tag/insights) - [Insurance (2)](https://blog.advanis.net/tag/insurance) - [ISO (1)](https://blog.advanis.net/tag/iso) - [IVR (11)](https://blog.advanis.net/tag/ivr) - [Learning (11)](https://blog.advanis.net/tag/learning) - [Longitudinal (1)](https://blog.advanis.net/tag/longitudinal) - [Low Incidence Populations (2)](https://blog.advanis.net/tag/low-incidence-populations) - [Margin of Error (1)](https://blog.advanis.net/tag/margin-of-error) - [Market Research (36)](https://blog.advanis.net/tag/market-research) - [Marketing (1)](https://blog.advanis.net/tag/marketing) - [Marketing Primer (1)](https://blog.advanis.net/tag/marketing-primer) - [Millennial (8)](https://blog.advanis.net/tag/millennial) - [Millennials (1)](https://blog.advanis.net/tag/millennials) - [Mobile (17)](https://blog.advanis.net/tag/mobile) - [MRX (22)](https://blog.advanis.net/tag/mrx) - [Municipal (1)](https://blog.advanis.net/tag/municipal) - [newMR (1)](https://blog.advanis.net/tag/newmr) - [NIS (1)](https://blog.advanis.net/tag/nis) - [NPS (10)](https://blog.advanis.net/tag/nps) - [Online Survey (9)](https://blog.advanis.net/tag/online-survey) - [Optimization (1)](https://blog.advanis.net/tag/optimization) - [organizational impact (1)](https://blog.advanis.net/tag/organizational-impact) - [Persona (2)](https://blog.advanis.net/tag/persona) - [PMOT (1)](https://blog.advanis.net/tag/pmot) - [Police Services (2)](https://blog.advanis.net/tag/police-services) - [Pricing (3)](https://blog.advanis.net/tag/pricing) - [Project Management (1)](https://blog.advanis.net/tag/project-management) - [Public Policy (4)](https://blog.advanis.net/tag/public-policy) - [Qualitative (11)](https://blog.advanis.net/tag/qualitative) - [Quant (2)](https://blog.advanis.net/tag/quant) - [Quantitative (14)](https://blog.advanis.net/tag/quantitative) - [Research (4)](https://blog.advanis.net/tag/research) - [Response rates (4)](https://blog.advanis.net/tag/response-rates) - [Responsive (8)](https://blog.advanis.net/tag/responsive) - [Sampling (6)](https://blog.advanis.net/tag/sampling) - [Security (1)](https://blog.advanis.net/tag/security) - [Segmentation (2)](https://blog.advanis.net/tag/segmentation) - [Social Research (7)](https://blog.advanis.net/tag/social-research) - [Strategy (1)](https://blog.advanis.net/tag/strategy) - [Success (6)](https://blog.advanis.net/tag/success) - [Survey (10)](https://blog.advanis.net/tag/survey) - [Surveying (3)](https://blog.advanis.net/tag/surveying) - [Tips and Tricks (4)](https://blog.advanis.net/tag/tips-and-tricks) - [Trends (13)](https://blog.advanis.net/tag/trends) - [University (1)](https://blog.advanis.net/tag/university) - [USA (1)](https://blog.advanis.net/tag/usa) - [UX (1)](https://blog.advanis.net/tag/ux) - [Virtual (1)](https://blog.advanis.net/tag/virtual) - [WCAG (1)](https://blog.advanis.net/tag/wcag) - [Webinar (1)](https://blog.advanis.net/tag/webinar) See all topics ###### Latest Posts #### [From Surge to Contraction: Analyzing Canada’s Population Growth Reversal 29 Jun, 2026](https://blog.advanis.net/analyzing-canadas-population-growth-reversal?hsLang=en) #### [Advanis is awarded the 2026 Public Sector Impact Award, along with The City of Calgary and Ipsos 17 Jun, 2026](https://blog.advanis.net/advanis-is-awarded-the-2026-public-sector-impact-award-along-with-the-city-of-calgary-and-ipsos?hsLang=en) #### [Navigating the Shift: How Data Unlocks Growth in Changing Markets 16 Jun, 2026](https://blog.advanis.net/navigating-the-shift-how-data-unlocks-growth-in-changing-markets?hsLang=en) #### [Igniting B2B Insights: Conference Learnings 23 Apr, 2026](https://blog.advanis.net/igniting-b2b-insights-conference-learnings?hsLang=en) #### [Looking Beyond: Why Cross-Industry Insights Drive True Innovation 15 Apr, 2026](https://blog.advanis.net/-why-cross-industry-insights-drive-innovation?hsLang=en) ## Related Articles ## [87% of participants say that our surveys are better](https://blog.advanis.net/87-participants-say-our-surveys-are-better?hsLang=en) 87% of participants say that our surveys are better 01 October 2014 [Read More](https://blog.advanis.net/87-participants-say-our-surveys-are-better?hsLang=en) ## [Quirks Article: A Choice In the Matter](https://blog.advanis.net/quirks-article-choice-matter?hsLang=en) Quirks Article: A Choice In the Matter 23 May 2014 [Read More](https://blog.advanis.net/quirks-article-choice-matter?hsLang=en) ## [MRMW 2013: The Long & The Short of Mobile Surveys](https://blog.advanis.net/mrmw-2013-long-short-mobile-surveys?hsLang=en) MRMW 2013: The Long & The Short of Mobile Surveys 01 August 2013 [Read More](https://blog.advanis.net/mrmw-2013-long-short-mobile-surveys?hsLang=en) #### ABOUT ADVANIS Suite 200, Sun Life Place 10123 99 Street Edmonton, AB T5J 3H1 #### SERVICES - [Private Sector Expertise](https://advanis.net/private-sector-research/) - [Social and Public Research](https://advanis.net/social-and-public-research/) - [Quantitative Data Collection](https://advanis.net/quantitative-data-collection/) - [Qualitative Data Collection](https://advanis.net/qualitative-research/) - [Analytics](https://advanis.net/analytics/) #### OUR WORK - [Our Team](https://advanis.net/who-we-are/) - [Published Work](https://advanis.net/published-work/) - [Participating in a survey](https://advanis.net/participating-in-a-survey/) - [Privacy Policy](https://advanis.net/privacy-policy/english/) - [Information Security Policy](https://advanis.net/participating-in-a-survey/information-security-policy/) Advanis is a member of [The Canadian Research and Insights Council (CRIC)](https://www.canadianresearchinsightscouncil.ca/), the industry association for the market / survey / insights research industry. We follow the high standards for ethical research as outlined here. Our CEO has [confirmed](https://advanis.net/participating-in-a-survey/ceo-declaration/) our ISO compliance. © 2016-2024 Advanis - [Privacy policy](https://advanis.net/privacy-policy/english/) [mailto:info@advanis.net](mailto:info@advanis.net) - [English](https://advanis.net) - [Français (French)](https://advanis.net/fr/)