--- title: "Quirks Article: A Choice In the Matter | Advanis" description: "Matthijs Visser recently published an article in Quirks Magazine, called \"A Choice in the Matter\". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth. Read the full article here. Matthijs presented" image: https://blog.advanis.net/hubfs/Imported_Blog_Media/201402_quirks-1.jpg --- [![Advanis](https://blog.advanis.net/hs-fs/hubfs/raw_assets/public/Advanis_May2023/images/logo.png?width=514&height=277&name=logo.png "Advanis")](https://advanis.net/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) ![Read full post: Quirks Article: A Choice In the Matter](https://blog.advanis.net/hubfs/Imported_Blog_Media/201402_quirks-1.jpg) # Quirks Article: A Choice In the Matter Published by [Advanis](https://blog.advanis.net/author/advanis) on May 22, 2014 10:00:00 PM ## [Quirks Article: A Choice In the Matter](https://blog.advanis.net/blog/quirks-article-choice-matter?hsLang=en) ###### 23 May 2014 [![](https://blog.advanis.net/hubfs/Imported_Blog_Media/201402_quirks-1.jpg)](https://blog.advanis.net/blog/quirks-article-choice-matter?hsLang=en) Matthijs Visser recently published an article in Quirks Magazine, called "A Choice in the Matter". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth.    Read the full article [here](http://www.quirks.com/articles/2014/20140206.aspx?searchID=1105595411&sort=5&pg=1). Matthijs presented this at the [Market Research in the Mobile World](http://www.mrmw.net/speakers-chicago2014) conference in Chicago May 27th, 2014. Tags: [MRX](https://blog.advanis.net/tag/mrx), [Insights](https://blog.advanis.net/tag/insights), [Market Research](https://blog.advanis.net/tag/market-research), [Conference](https://blog.advanis.net/tag/conference) [Back to Blog](https://blog.advanis.net) ###### Search / Recherche ###### Subscribe to our blog Get our insights blog updates right to your mailbox once per month. No spam, we promise! Your email address is always safe. 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