Celebrating 25 years of innovative research
Celebrating 25 years of innovative research
03 July 2015
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Advanis Inc. is honored to be celebrating our 25th Anniversary providing market research services to our many clients. In those 25 years we have built hundreds of projects and developed countless client relationships in both the public and private sectors. We have many achievements to celebrate and we'll be doing just that throughout the year.
Founded as Intelligent Marketing Systems
From our early beginnings in July of 1990, what was then called Intelligent Marketing Systems (IMS) was the brainchild of Michael Williams and Jordan Louviere. What began as a company that was a continuation of Michael’s MBA project - selling conjoint analysis software for market research - went through many transitions to become the Advanis of today.
It didn’t take us long to decide to diversify. We began providing decision support system development to major management consulting companies. It became our main service offering for the next five years. To expand meant hiring more staff, and almost overnight, we grew from a 3-person start-up to employing 8 people, mostly programmers. Although this was a very rewarding period for the company, we were fully aware that in order to sustain this growth we would also need to continue increasing and diversifying our client base.
Built on a Foundation of Advanced Analytics
The next phase of the company’s growth came from offering complete advanced analytics services. These services consisted primarily of choice analysis and later expanded into segmentation. Much of this work was done in partnership with companies such as Mercer Management Consulting. Simply put, “we did statistical work to answer everyday business questions".
During this period we worked on projects in the US, Canada, Australia, the UK, Germany, Russia, Brazil, and New Zealand. We spent more than enough time travelling. The locations we travelled to, or had “satellite” offices in, can still be found on the map located in the reception area in the Edmonton office. Each “pin” marks the location of each one of the cities that we met our clients in. This distance made easy accessibility to our clients difficult and it made much more sense to focus our efforts on clients based in North America, since it was closer to home.
Over the next few years we grew to offer the full range of market research services such as customer satisfaction, pricing, product design, and attitude & usage surveys. We also began conducting data collection ourselves, obsessed with ensuring a high quality, high rigor in the responses that we collect. Today, we offer qualitative (traditional and online), and multiple modes of quantitative data collection (online, mobile, SMS, IVR and CATI, in 14+ languages). We also continue to evolve our technology, offering highly customizable online reporting environments.
Continued Expansion
After a proud start in Edmonton, Alberta, Canada, Advanis began its eastward journey, first opening an office in Mississauga, Ontario (a suburb of Toronto). Today, that original Ontario office is now two; with teams in Toronto, Ontario and in Waterloo, Ontario. In 2011, we acquired a leading social and public research company, Jolicoeur & Associés, located in Montréal, Quebec, Canada. We're pleased to be able to offer our expertise to the government and not-for-profit sectors.
Looking Ahead...
This evolution continued to where we are today – a full service research firm, with clients in the private sector, not-for-profit and government sectors, and leading consulting firms. Advanis Inc. has a fantastic team consisting of 50+ professionals, who never fail to impress. Our clients know that they are in great hands when we work with them. We truly have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.
To all our employees, our partners, and our clients – I thank you for your continued commitment to Advanis.
Here’s to another 25 fantastic years of Innovative Research!
Michael Williams,
President
Have questions? Call us at 888.944.9212, or via our Contact Page.
Advanis: 25 ans de recherche et d'innovation
C’est avec un immense plaisir que nous vous annonçons qu’Advanis célèbre son 25e anniversaire à titre de firme de recherche. Depuis sa création, Advanis a réalisé plusieurs centaines de projets de recherche tant dans le secteur public que privé.
Fondé en tant que Systèmes de Marketing Intelligents
Fondée en 1990 par Michael Williams et Jordan Louvière, Advanis, auparavant nommé Systèmes de Marketing Intelligents (IMS), a débuté en offrant un services de logiciels d’analyse à différentes firmes de recherche marketing.
Puis, au fil des années, Advanis est devenue une firme qui offre une gamme complète de services de recherche aux organismes publics et privés. Nous avons commencé en développant des systèmes de soutien à la décision pour de grandes entreprises de conseils en gestion. Cela est devenu le principal service offert pour les cinq premières années d’existence de l’entreprise. Afin de répondre à la demande croissante, nous sommes passés de trois à huit professionnels, principalement des programmeurs. Nous étions alors conscients que, pour soutenir cette croissance, nous devions également continuer d'accroître et de diversifier notre clientèle.
Bâtir une expertise en techniques d’analyse avancée
Un des principaux objectifs de croissance de la firme consistait à développer une expertise en techniques d’analyse avancée. Une grande partie de ce travail a été faite en partenariat avec des sociétés telles que Mercer Management Consulting. Durant cette période, nous avons travaillé sur différents projets de recherche aux États-Unis, au Canada, en Australie, au Royaume-Uni, en Allemagne, en Russie, au Brésil et en Nouvelle-Zélande.
Depuis maintenant plusieurs années, Advanis offre une gamme complète de services de recherche et d'études de marché tels que l’évaluation de la satisfaction de la clientèle, la tarification, la conception de produits, ainsi que la réalisation de sondages d'attitudes, d'utilisation et d’opinion. En effet, nous offrons des services de collecte de données qualitatives (traditionnel et en ligne) et quantitatives (en ligne, mobile, SMS, IVR et CATI, et ce, dans plus de 14 langues).
Expansion continue
Après son début à Edmonton, Advanis a commencé son expansion vers l'est, tout d’abord par l’ouverture d'un bureau à Mississauga, Ontario. Aujourd'hui, nous disposons de deux bureaux en Ontario, dont un à Toronto et l’autre à Waterloo. En 2011, nous avons acquis une firme de recherche sociale et publique, Jolicoeur & Associés. Nous sommes maintenant heureux d'être en mesure d'offrir notre expertise aux différentes instances gouvernementales et aux organismes à but non lucratif.
Cette évolution a continué là où nous sommes aujourd'hui, une entreprise complète de recherche, avec des clients des secteurs public et privé. Advanis dispose d'une équipe composée de plus de 50 professionnels spécialisés en recherche quantitative et qualitative. Notre culture organisationnelle est basée sur une approche client et notre plus grande préoccupation est d’offrir des services de recherche de grande qualité.
À tous nos employés, partenaires et clients, je vous remercie pour votre engagement continu au sein d’Advanis. Nous espérons ainsi célébrer notre 25e anniversaire avec vous tout au long de l'année. Souhaitons-nous 25 autres années de recherche et d’innovation !
Michael Williams,
Président, Advanis
Search / Recherche
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