At Advanis, we believe in inclusivity, ensuring that every voice is heard, regardless of visual or auditory impairments.
- In Canada, 7.4% aged 15+ have a visual limitation and 5.6% have an auditory limitation.
- In the United States, 4.8% have a visual limitation and 6.1% have an auditory limitation.
The visual and auditory limited communities often face marginalization and exclusion in survey research.
Online research studies can pose challenges for individuals with visual impairments who rely on keyboards, text-to-speech technology, and zoom tools to access content. Similarly, those with auditory impairments may face obstacles when surveys include sounds or video clips.
Our online survey platform unlocks the full potential of our clients' online surveys. Advanis has created an online survey platform that is WCAG 2.1 AA compliant, providing accessibility for all respondents. With carefully chosen high contrast colors, ”Noto Sans” font, clear text instructions, and text descriptions for all media, we empower everyone to participate fully.
Our customizable email survey invitations, offering both standard and WCAG 2.1 AA compliant survey options, engage a broader audience and gather richer – and more inclusive - insights for our clients.
Our telephone interviewers ensure inclusivity for those with hearing limitations by using relay services that allow people with hearing or speech disabilities to place and receive telephone calls.
In addition to providing WCAG 2.1 AA compliant solutions, the Advanis team is trained in GBA+ (Gender-Based Analysis Plus) and AODA (Accessibility for Ontarians with Disabilities Act), enhancing our perspectives on inclusive research design and analysis.
By integrating GBA+ and AODA approaches, the Advanis market research teams create more inclusive, accessible, and effective research stimuli, ultimately leading to better insights and outcomes.
Advancing Diversity, Equity, and Inclusion: A Case Study in Accessibility
Our global technology client sought to prioritize underrepresented voices in their Diversity, Equity, and Inclusion (DEI) strategic initiatives, particularly as it related to the workforce.
Advanis collaborated closely with our client to design and implement a survey that centered on accessibility perspectives in the workforce. The survey was made available to participants through various channels, including the WCAG 2.1 AA compliant online survey platform. Out of 1,000 completed surveys, 20% of respondents opted to use the WCAG 2.1 AA compliant survey platform. This ensured a diverse and inclusive sample, capturing insights from individuals with disabilities (including visual, auditory, physical, mental and learning) alongside the general public. Leveraging Advanis' expertise, WCAG 2.1 AA compliant survey platform, and inclusive research design practices, our client was able to shape meaningful and impactful DEI initiatives.
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Case Study: Inclusivity for Policy and Strategy Development
In collaboration with Health Canada, Advanis spearheaded the data collection for the Canadian Alcohol and Drugs Survey (CADS), which assesses the consumption patterns of alcohol and drugs among Canadians aged 15 and above.
Advanis programmed the 16-minute survey in English and French and collected 36,180 responses with an oversample for youth aged 15-24 (n= 7,026).
Our commitment to inclusivity was evident in the implementation of our WCAG compliant survey platform, which facilitated the participation of 425 respondents who completed the survey using the WCAG 2.1 AA accessible format. Our WCAG 2.1 AA platform ensured accessibility for all, aligning seamlessly with Health Canada's objective to gather diverse perspectives on substance use in Canada. This study serves as a cornerstone for Health Canada and other organizations in their ongoing efforts to monitor trends and formulate evidence-based policies surrounding drug and alcohol consumption.
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Case Study: City of Edmonton: Alcohol Consumption in Public Parks - GBA+
Our client needed to capture residents' opinions on a pilot project allowing for alcohol consumption in parks across the city. Advanis designed and administered a multi-modal survey by telephone intercepts, online and via open link to attain 5,000 survey completions.
The multi-modal design was recommended to ensure that underrepresented communities had ample opportunity to provide input. Our segmentation analysis identified three distinct resident segments, and our GBA+ Analysis assessed the views from various sub-segments including equity-deserving populations. The inclusion of a GBA+ lens on our analysis allowed our client to understand and address the needs of diverse stakeholders, fostering better trust and inclusive engagement around policy development.
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