19 August 2020
Companies are pivoting to a digital customer experience transformation as a result of COVID. In a May 2020 report by McKinsey, companies have “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” (https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/the-covid-19-recovery-will-be-digital-a-plan-for-the-first-90-days#)
It has always been challenging for service providers with transactional-based mobile apps to track customer satisfaction levels in an agile environment. And yet, consumers are clamoring for companies to meet or exceed their service expectations in this digital channel. They want to provide feedback in the “moment” rather than 3-7 days after their interactions. So, Advanis delivered.
Advanis’ API solution lets our clients integrate surveys into their apps to capture the voice of their users. Our innovative, user friendly API web service survey tools renders native surveys within client’s apps or website quickly and does not require our client’s IT teams to create an internal infrastructure to store and report results. No longer do survey changes require an application update as we can change on the fly and automatically apply the changes to previous versions of the apps. Plus, we support multiple survey entry points so clients can capture app user feedback anytime - after a transaction, upon user request, for testing app innovation and development, or as a check-in to see how they are performing
Survey results are captured in real time and available 24/7 through our online reporting. portal. We support multiple languages, customer anonymity/data filtering, survey frequency control, real-time email alerts, scheduled file transfers, and daily email summary reports.
Let’s connect and see how we can help you accelerate your organizations digital service capabilities, so that you can keep pace with their rapidly evolving needs.