--- title: Accessible Research is Better Research description: Discover how accessible research enhances accuracy and inclusivity, ensuring diverse voices are heard and represented in your findings. Learn more about our commitment to accessibility. image: https://blog.advanis.net/hubfs/Business%20woman%20looking%20at%20keyhole%20with%20bright%20cityscape%20concept%20background.jpeg --- [![Advanis](https://blog.advanis.net/hs-fs/hubfs/raw_assets/public/Advanis_May2023/images/logo.png?width=514&height=277&name=logo.png "Advanis")](https://advanis.net/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) - [WHO WE ARE](https://advanis.net/who-we-are/) - [SERVICES](https://advanis.net/services/) - [PRIVATE SECTOR RESEARCH](https://advanis.net/private-sector-research/) - [SOCIAL AND PUBLIC RESEARCH](https://advanis.net/social-and-public-research/) - [PUBLISHED WORK](https://advanis.net/published-work/) - [BLOG](https://blog.advanis.net/) - [CAREERS](https://advanis.net/careers/) - [CONTACT US](https://advanis.net/contact-us/) - [English](https://advanis.net/) - [Français(French)](https://advanis.net/fr/) ![Featured image: woman walks out of the darkness through a key hole shaped doorway into the light - Read full post: Accessible Research is Better Research](https://blog.advanis.net/hubfs/Business%20woman%20looking%20at%20keyhole%20with%20bright%20cityscape%20concept%20background.jpeg) # Accessible Research is Better Research Published by [Advanis](https://blog.advanis.net/author/advanis) on Nov 2, 2026, 7:45:01 AM Your research is only as strong as the people who are included. . Research that systematically excludes a significant segment of the target population may not accurately reflect the population - and you may miss important insights. . Accessible surveys help you reach your entire population by removing barriers to participation for people with seeing, hearing, neuro-processing, or print disabilities.    At Advanis, we are committed to building accessible research design, survey programming, and data collection procedures so everyone in your target population can participate in your research successfully. When we make your research available to everyone, we give you evidence that more accurately reflects the customers, citizens, employees, or stakeholders who are affected by your decisions.  # **Your population includes people who face barriers to research participation**    Millions of people in Canada live with disabilities. In 2022, 7.4% of Canadians aged 15 or older (2.2 million people) had a seeing disability, including 11.4% of Canadians over the age of 65. Hearing disabilities affect 5.4% of Canadians over the age of 15 (1.6 million people), including 13.6% of Canadians over the age of 65. Finally, 2.1 million Canadians have disabilities that make it difficult to understand or read words in print. Many also live with disabilities that make it challenging to input information into a computer or mobile device or speech disabilities that make it difficult to respond to CATI interviews.   Assistive technologies such as screen readers, voice-to-text software, screen magnification devices or software, TTY devices, TTY relay services, or alternative input devices can create accommodations and facilitate accessibility for online, text and phone surveys. Using these technologies requires compatible research designs.  # **Accessible Online Surveys** To ensure that our online surveys are accessible to all, we have designed a WCAG (Web Content Accessibility Guidelines) 2.1-compliant online survey platform to support accessibility and facilitate the use of assistive technology. Web Content Accessibility Guidelines (WCAG), created and updated by the Web Accessibility Initiative of the World Wide Web Consortium, require that all web content be *perceivable*, *operable*, *understandable* and *robust*, with 61 individual criteria required to meet the highest level of compliance. Our WCAG-2.1-compliant survey platform was designed from the ground up with accessibility in mind and with numerous barrier-eliminating features: - High contrast layouts for readability - Colour is never used as the primary or only means of conveying information - Noto-sans font for general readability, translation ease, and easier processing for people with print disabilities - Formatting templates designed to work with screen readers, text-to-speech, and screen magnification - Text descriptions for all visual or video elements embedded in surveys # **Accessible CATI Surveys**  At Advanis we own and operate our call centres, ensuring that we have full control over the entire interviewing process. One quarter of Canadians with disabilities of *any* kind report that they face barriers to accessibility when speaking by voice over the phone with people other than family, friends, or healthcare providers. Our call centres offer relay services for research participants with hearing, auditory, or speech disabilities. We also allow incoming calls so that respondents can choose to participate in research when conditions are optimal for their accommodation.  # **Accessibility for All** Accessibility features are designed to remove barriers for people with disabilities, but they make research participation easier for everyone. Just as curb cuts designed for wheelchair users benefit people using baby strollers or walking with mobility aids, accessible research benefits users without disabilities. High-contrast designs are easier to read in bright light or with dim screens. Flexible call timing and the option of incoming calls help people with disabilities complete surveys when their accommodation aids are available, but they also make it easier for people with busy schedules to participate. **To learn more about how Advanis can help you create an inclusive and accurate understanding of your stakeholders, contact us here.** **[![Ready to learn more?](https://no-cache.hubspot.com/cta/default/19523297/interactive-214855928854.png)](https://blog.advanis.net/hs/cta/wi/redirect?encryptedPayload=AVxigLIB62w1W9dgINb%2BULP82AFy%2BlVS5tsQFsvxCTHhMSOWQFpFuWvA6037j%2BDt8LOHHm2QTIw4s8udFi1wqPklHQbGIoNPsK%2FZ%2BFDPu46rywPZj1TZufN28vpzwGqhlzem1wf5oD07KqBEmgPitE6x5Z6bWBO1PVJh5JLOMctcWLOxGP1sUEtDpmtMfVwdMZUR&webInteractiveContentId=214855928854&portalId=19523297&hsLang=en)**   Tags: [Accessibility](https://blog.advanis.net/tag/accessibility), [MRX](https://blog.advanis.net/tag/mrx), [Best Practices](https://blog.advanis.net/tag/best-practices), [Online Survey](https://blog.advanis.net/tag/online-survey), [Market Research](https://blog.advanis.net/tag/market-research) [Back to Blog](https://blog.advanis.net) ###### Search / Recherche Accessible Research is Better Research 4:38 ###### Subscribe to our blog Get our insights blog updates right to your mailbox once per month. 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